Communicating and changing human behaviour for biodiversity conservation
To be most effective, conservation decisions need to consider people’s values, attitudes and behaviours. We are therefore interested in understanding these human elements of biodiversity conservation in order to inform public and stakeholder engagement strategies.
We use three approaches to explore this human side of conservation: behaviour change, strategic communications (including message framing), and education.
Prioritising human behaviours and behavioural interventions for more effective conservation on a local and national scale? (Matthew Selinske, Postdoctoral researcher)
What are the environmental and cultural benefits of reconnecting primary school students with local biodiversity and cultural heritage? (Natasha Ward, Michael Harrison, Sarah Bekessy) Link to NESP project description
Message framing for biodiversity conservation (Alex Kusmanoff)
Are optimistic or pessimistic messages more effective in inspiring behaviour change? (Lindall Kidd, PhD candidate)
How can we be more strategic about planning and designing conservation messages? (Emily Gregg, PhD candidate)
NESP Project factsheets
Prioritising human behaviours for biodiversity
How Victorians can act for nature https://www.ari.vic.gov.au/research/people-and-nature/how-victorians-can-act-for-nature
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The vast majority of Melburnians want more nature in their city, despite a puzzling north-south divide
When we were asked to survey people in Melbourne about their relationship with nature, little did we know our findings would reinforce a well-known cultural divide between those living
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